The Scorpion goes global: the new Abarth Pulse debuts in Brazil
Abarth Pulse has been unveiled to the Brazilian market, marking the brand's return to the country.
The Scorpion brand's first SUV, exclusive to the LATAM region, joins the iconic and timeless Abarth 595.
Manufactured and developed in Brazil, its official launch will take place in the last quarter of this year.
Abarth will offer a series of initiatives to approach new customers, such as a digital platform and dedicated sales spaces.
The Scorpion brand returns to the streets of Brazil, presenting the new Abarth Pulse, the first SUV of the historic Italian brand. After the Stilo Abarth in 2002 and the iconic Abarth 500 in 2014, the new Abarth Pulse marks an important turning point in the brand's global development plans, thus going beyond the European and Asian borders spreading throughout the world, offering its fans a specific model dedicated to South America. The Abarth Pulse is in fact the first Abarth car to be developed and produced entirely in Brazil.
“Abarth's return to the Latin American market is a source of great pride for us – declared Olivier Francois, FIAT & Abarth Chief Executive Officerand Global Chief Marketing Officer of Stellantis -. The characteristics of performance and style, which have always distinguished Abarth, remain intact and will offer a true Abarth experience to our fans across the ocean. The Abarth Pulse is only the beginning and we want to keep completing the family. We couldn’t be more delighted by the positive momentum created in Latin America first by the Fiat Pulse and now by the Abarth Pulse.”
The brand has planned a series of initiatives to consolidate the relationship with the many admirers of the Scorpion overseas, starting from a digital platform through which they can discover the news related to the model and the brand, up to the creation of dedicated spaces at Fiat dealerships in the country, where customers can learn more about the purchase of Abarth models thanks to specialized sellers.
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